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Nidecker Moves to Utah
Official Release

Nidecker Snowboards will move all of the company's North American distribution to Ogden, the city's mayor, Matthew Godfrey, announced Thursday.

Nidecker becomes the seventh snow sports company to move to Ogden in the last two years. "This substantiates why Ogden has been dubbed 'The Hub' for the snow sports industry," Godfrey said.

In 1983, Nidecker became Europe's first snowboard manufacturer. For the past five years, Nidecker's North American distribution has been run out of San Diego. But owner Courtney Boyer changed all that with this move to Ogden.

"The icing on the cake is Ogden's proposed gondola project, which will run from downtown right to the top of Milan's Basin," Boyer said. "It's incredible to think of taking a few runs over my lunch hour, but more important to the company is the closeness of the mountains and local resorts for accomplishing product testing."

With so many recreational opportunities from skiing and snowboarding to rock climbing and kayaking, all within minutes of downtown Ogden, city officials have been targeting the snow and outdoor recreation industry with incentives to attract investment. With a proposed new resort that backs to Snowbasin, Ogden is proposing a gondola that would link downtown and Weber State University to the slopes.

The Nidecker move is the latest in a chronology for Ogden and pro-snow sports industry. In 2004, Descente moved its North American operations to the city, and Goode Ski Technologies relocated its corporate headquarters from Waterford, Mich., to Ogden.

Last year, Kahuna Creations announced new headquarters in the city and Scott USA consolidated the assembly, warehousing and distribution of their product line in Ogden. Also, SnowSports Interactive moves its North American operations base to Ogden.

"It is very possible that Ogden will become the Milan of the ski industry," said Curt Geiger, vice president of Descente North America. "A retailer from anywhere in the country can land at 9 a.m. and be in our office by 10 a.m. From there, you work for two hours and get on a gondola from downtown to a nearby ski resort and go skiing. You come back down, catch a late flight home and that's all in the same day. You just can't do that anywhere else in the world."

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